First Annual Cobbleween a Smashing Success!

If you’ve spent much time in the Triangle neighborhood, you’ll know that one of its major sources of pride is the last-standing cobblestone house in the City of Rochester, located at Culver Road and Grand Avenue. The house, built in the mid-1800s, suffers from both a mid-19th century addition on the south side (somewhat unattractive) and a large plaza built adjacent on the north side (very unattractive). Nonetheless, although it has been vacant for over a decade, the structural integrity of the cobblestone walls has remained, and so has the neighborhood’s interest in the property’s revitalization. The scoop: the owner is now in conversation with the Landmark Society (who included the property on their 2015 “Five to Revive” list) and a potential developer to rehabilitate and reoccupy the building, perhaps into a mixed-use or commercial gathering space (when last occupied, it was a four-family residential).

Exciting as these developments are, it is no excuse to ignore the property—and its large, paved lot—in the meantime! With support and funding from the Healthy Blocks initiative at NeighborWorks® Rochester, ground was recently broken on the Culver-facing side of the cobblestone for a new public micropark. The space—which will feature a seating area, trees, and low-maintenance perennials and shrubs in addition to a large grassy area—will serve both as a face-lift on the Culver Road streetscape and a resting and gathering place that improves the overall walk-ability of this gateway artery through the Triangle and Beechwood neighborhoods.

House and park aside, what better way to gather the neighborhood around the property in a positive way than a holiday where families are already outside en masse regardless of weather—Halloween, of course! The first annual Cobbleween, originally invented as a playful nod to the “zombie” condition of the house, happened October 31st 2017 from 6-8 PM and was a huge success. Cobbleween, planned and executed by the Triangle neighborhood group with support from Healthy Blocks, featured music, decorations, pumpkin painting, face painting, free donuts, cider, and coffee, the Rochester Mounted Police, outside games, a costume photo booth, giveaways, and tons of candy! Businesses and organizations from within and outside the Triangle pitched in to make in-kind donations, including Lowe’s, Mayer Cider Mill, St. Mark’s and St. John’s Episcopal Church, Donuts DeLite, Elite House of Hair Fashions, New City Café, NeighborWorks® Rochester, the Landmark Society, Broccolo Tree & Lawn, Merchants Grill, and the Healthi Kids Coalition. For more great pictures from the event and to follow what’s happening in the Triangle Neighborhood, follow the Triangle Facebook Page.

 

NeighborWorks® Rochester Chosen for Pilot Health Study

Mom and daughterNeighborWorks® Rochester actively remains current on trends and research in the field of community development through specific Community Initiatives, including the intersection of housing and health. According to the Healthcare Intelligence Network, “Evidence is mounting that social determinants of health—social, economic and environmental factors that impact quality of life—significantly influence population health. Research published by Brigham Young University in 2015 determined that the social determinants of loneliness and social isolation pose as great a threat to longevity as obesity. Cognizant of the need to promote social and physical environments conducive to optimal health, more than two-thirds of healthcare organizations now assess populations for social determinants of health (SDOH) as part of ongoing care management.”[1]

Because of attention focused on health outcomes both from community partners and from funders, it is increasingly necessary for community development organizations to demonstrate that their programming makes an impact on the SDOH of their target populations in a way that measurably improves health outcomes over time. With support from organizations including the Robert Woods Johnson Foundation and the Kresge Foundation, Enterprise Community Partners and NeighborWorks® America launched a Health Outcomes Demonstration Pilot in order to “build organizations’ capacity to evaluate the health outcomes of their work through a national cohort, building the body of evidence demonstrating housing and community development’s contribution to improved health outcomes.”[2] Only 20 organizations were awarded the opportunity to participate, which includes technical assistance, grant support, peer-to-peer learning, and most importantly, access to a comprehensive set of data collection tools that were developed and tested by Success Measures to measure health outcomes of programs and initiatives on the populations they serve.

NeighborWorks® Rochester was awarded a slot in the Pilot to evaluate Healthy Blocks, its creative neighborhood-strengthening initiative that makes a five-year commitment to a neighborhood (in this case, the Triangle) in transition with the goals of improving property conditions, resident engagement, and neighborhood image. Healthy Blocks staff worked with a consultant to develop an evaluation that focuses on the SDOH upon which the projects, events, and other elements of Healthy Blocks have the most direct effect; namely, social cohesion (community efficacy, inter-resident trust, participation, etc.). The Healthy Blocks initiative is a more complicated endeavor to evaluation compared with other service-providing programs that have more direct and specific contact and service delivery to participants. Because the initiative is designed to work in tandem with market forces and measures its success based resident satisfaction, block conditions, and rising home values (all of which have a wide variety of confounding variables), it is with caution that we attribute improvements in health outcomes to the work directly done by Healthy Blocks. However, in an effort to evaluate the initiative as accurately as possible, our target population consists of Triangle neighborhood residents who have been directly involved in at least one HB-sponsored activity or reside in a geographical location immediately surrounding our existing or planned public streetscape improvements.

[1] Abstract from “Social Determinants of Health in 2017: Scarcity of Supportive Services Hampers SDOH Linkages” 2017 Healthcare Intelligence Network <https://www.hin.com/library/registerSocialHealthDeterminants2017.html>

[2] Excerpt from Health Outcomes Demonstration Project Q&A Webinar, presented 12 September 2016 Enterprise Community Partners https://www.enterprisecommunity.org/resources/national-health-outcomes-demonstration-project-qa-webinar-1-18246, emphasis added

Ceremony to Kickoff Earth Day Celebration

11884952_465122370314642_1826571326288146815_oCollaboration Helps to Build Healthy Neighborhood 

NeighborWorks® Rochester is pleased to announce that, along with St. Mark’s and St. John’s Episcopal Church and Broccolo Tree and Lawn Care, a ribbon cutting ceremony to kick off Earth Day will be held at the Merchants Road Community Garden. The event will be held on Friday, April 22nd at 10:00AM at the Garden, also known as the Garden of E.D.E.N. II, 622 Merchants Road, Rochester, NY.

The garden is a project initiated and maintained by the St. Mark’s and St. John’s Episcopal Church community with support from FoodLink. Recently, NeighborWorks® Rochester secured a grant from the Rochester Area Community Foundation for the Merchants Road Community Garden for enhancements, including a shed and garden tools as part of their Healthy Blocks Neighborhood Initiative.

The garden is located within Rochester’s Triangle Neighborhood of North Winton Village. This community is the focus of the Healthy Blocks program, which seeks to stimulate changes that restore and sustain neighborhood pride and confidence by working together with residents, businesses, and landlords.

In addition, NeighborWorks® Rochester coordinated with the City of Rochester to remove and replace existing features like the entryway pillars, signs, and fencing. Broccolo Tree & Lawn Care has provided technical assistance and additional resources to create landscaping at the garden that promotes the plant and animal life while making the space more inviting.

Maureen Murphy, Executive Director of NeighborWorks® Rochester stated, “This garden is a perfect example of a cooperative effort of residents, merchants, businesses and the city to enhance a neighborhood that is in transition. The collaboration of all the parts will work to strengthen civic involvement, pride in the community and encourage reinvestment. We were especially thankful to St. Mark’s and St. John’s and Broccolo for partnering with us to make this garden a successful neighborhood project, which provides benefits beyond the growing season.“

“It was our pleasure to be involved with the Garden of E.D.E.N,” said Laurie Broccolo, President of Broccolo Tree and Lawn Care. “We want to help educate the community about growing food, including the plants that attract pollinators, which are necessary for success. Connecting people to nature is a personal passion and goal for me. Helping our community to enjoy the benefits of gardening and growing plants is near and dear to my heart.”

Last year, close to 850 pounds of produce was harvested from The Merchants Road Community Garden, with a portion of the harvest going to a local food bank. Local residents who volunteered received a $5 voucher each time they volunteered at the garden, to be used at any local farmer’s market.

 

Celebrate Park(ing) Day in our Pop-up Park!

Park(ing) Day pop
Park(ing) Day Pop-up Park to be located at 1090 Culver Road, Rochester

NeighborWorks® Rochester’s Healthy Blocks Neighborhood Initiative will provide a temporary public open space – a Pop-up Park – to foster community in a city neighborhood and celebrate Park(ing) Day on September 18th. Park(ing) Day is a world-wide initiative which allows residents, businesses, community organizations, etc. to collaborate and transform a parking space into a temporary public green space. This urban oasis will take place at 1090 Culver Road, Rochester, in the parking lot of Rochester’s only remaining cobblestone structure. This space exists within the Triangle Neighborhood (bordered by Culver, Merchants and Main Streets), which is the focus of NeighborWorks® Rochester’s Health Blocks Neighborhood Initiative.

The Park(ing) Day event will allow neighbors and the public to socialize in a relaxing outdoor setting which includes food, drink, history and games. Thanks to Broccolo Tree and Lawn Care who will provide greenery to help make the otherwise empty lot into a Pop-up Park.  The event will be held from noon to 6:00 P.M. and will include ice cream from Eat Me Ice Cream and espresso from Ugly Duck Coffee. The first 50 Triangle residents will receive a free affagato – a coffee and ice cream confection. They will also be available, along with ice cream and espresso, for purchase. The Landmark Society of Western New York will also be there to provide historic photos and a history of this unique building, while Reconnect Rochester will provide a mini-golf course and Park(ing) Day bus stop cubes to add to the fun.

WHAT: Park(ing) Day Celebration

WHERE: 1090 Culver Road, Rochester

WHEN: Noon to 6:00PM

HOW: Free to all, espressos from Ugly Duck Coffee and ice cream from Eat Me Ice Cream available for purchase